UK Karting - Notice Board (General Karting) : Re: Super 1 Coverage help please

Notice Board (General Karting)

Re: Super 1 Coverage help please
Posted by 'BenConsty' on 08 Jun 2010 @ 14:09

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BenConstyJoined: August 2001
Total Posts: 1
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Viewing Figures are measured by a sample of people in the UK and with small Digital Channels its hard to make approximations about who watches what. Anyway you can get some info from BARB

Motors TV have about 300,000 unique viewers a week, about 60% of the country have access to the channel. The top 5 Motors TV programmes are published each week and the best normally achieves about 20 000 views, 5th will get about 7 000. The Karting has never featured in these figures.

Before you gasp at how low the figures are. The BTCC on ITV only gets 500 000, its recorded sister programme MSUK average about 60 000.

What you are able to say to sponsors wanting to communicate with the a Motorsport crowd is that it is Motors is very Niche, a Narrowcaster you might say.

Best thing is not to mention figures and just get them to watch you, they'll soon get hooked and give you a few grand for tyres.

Ben

Message Thread:

Super 1 Coverage help please by 'RWR' (08 Jun 2010 @ 12:34)

Re: Super 1 Coverage help please by 'richydehav' (08 Jun 2010 @ 12:42)

Re: Super 1 Coverage help please by 'BenConsty' << You are here!

Re: Super 1 Coverage help please by 'Newshound' (08 Jun 2010 @ 14:33)

Re: Super 1 Coverage help please by 'PGB' (08 Jun 2010 @ 15:27)

Re: Super 1 Coverage help please by 'Newshound' (08 Jun 2010 @ 16:50)

Re: Super 1 Coverage help please by 'Alan' (09 Jun 2010 @ 13:55)

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