Don't just sell the TV exposure.... sell the whole package.....
a day out at the races with someone to root for, race suit with their embroidered logo that they can have a large photo of in reception, kart graphics etc etc....
The thing is........If you already own a Rotax Junior or Senior kart, or even a KF2/ SKF etc..... YOU ALREADY HAVE A READY MADE ENTICER..... Offer a day out testing an "80mph ROTAX MAX", AND SELL IT AS THE ULTIMATE DAY OUT FOR ANYONE WHO HAS EVER RACED A "SLOW" INDOOR KART...... Don't undersell the exhiliration we already know about and most people don't!
DON'T HAVE A ROTAX MAX? If they back you, make part of their package a test day by using part of their backing to pay for hiring a kart if you don't have one............lateral thinking!
If you have a kart, use a crap set of tyres and all it costs you is the fuel and circuit fees. If they crash it, they are likely to pay for any damage even if you don't mention it. MOST OF YOU ALREADY HAVE THE KIT TO ENTICE PEOPLE ALONG, YOU COULD EVEN GET A NUMBER TO COME ALONG FROM THE SAME WORKPLACE, CHARGE THEM £30-40-50-100 EACH AND MAKE SOME EXTRA THAT WAY. Just do a deal with the circuit on what you have to pay for the day.
LATERAL THINKING!
When they meet you, make them like you.... it's often why we spend our money on anything... because we like the person selling the product.
If all you are offering a potential sponsor is the fact you are potentially going to be on TV, you are missing a huge trick. USE WHAT YOU ALREADY HAVE!
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Drivers in S1 with no sponsorship yet? See this by 'Alan' (20 Feb 2010 @ 22:04)
