Alan..... the 'lead' is in PROFITABILITY..... why..?
Do they SELL more....?
No!!!!!
They simply sell 1/10th as much (or less) at 12 times the PROFITS to numpties and MORONS who think that it's WORTH paying for over-priced tat just so they can THINK they look COOL by using the item IN PUBLIC.........
It's simply called a FASHION statement.... and it'll be JUST like OTHER fashion statments (e.g., the Hummer) that once LOOKED cool (to idiots) but soon, even the MORONS worked out that they were TRASH and that OTHER items were NOW the 'fashion'!
Still, enjoy the feeling of imagining yourself as: 'cool' quickly as it doesn't last long........
Ian
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