UK Karting - Notice Board (Chat) : Re: There needs to be some control of costs

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Re: There needs to be some control of costs
Posted by 'davidmc' on 14 May 2009 @ 16:17

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davidmcJoined: April 2003
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I understand advertising perfectly well. The key is hitting your target market. Lets take Vodafone. Currently, they sponsor McLaren for Ł200m (I know it's a lot less, this is for illustration purposes only). They do this because McLaren is a front running team, giving them maximum exposure. The Vodafone board see F1 as a good investment and are happy to pay Ł200m for this. The new rules come into force and Lola are equal in perfomance to McLaren but on 1/10th of the budget. Lola are happy to receive title sponsorship of just Ł20m.

You now have a situation where Vodafone are paying Ł200m for the same "front-running" exposure that others are paying just Ł20m for.

Dave

Message Thread:

ferrari pulling out of next years F1!!?? by 'chriskasch' (12 May 2009 @ 15:57)

Re: ferrari pulling out of next years F1!!?? by 'carladingding' (12 May 2009 @ 16:29)

Re: ferrari pulling out of next years F1!!?? by 'MattScott' (12 May 2009 @ 16:31)

Re: ferrari pulling out of next years F1!!?? by 'AlfaCRG' (12 May 2009 @ 16:40)

Re: ferrari pulling out of next years F1!!?? by 'PaulMRotax' (12 May 2009 @ 21:17)

Ferrari didn't bring anything new to the table.... by 'Chad' (13 May 2009 @ 2:01)

It is going to be an accountants by 'bt3962' (13 May 2009 @ 7:38)

Re: It is going to be an accountants by 'HC64' (13 May 2009 @ 8:53)

Re: It is going to be an accountants by 'Roblin' (13 May 2009 @ 9:56)

Re: It is going to be an accountants by 'HC64' (13 May 2009 @ 10:07)

Re: It is going to be an accountants by 'Roblin' (13 May 2009 @ 10:17)

Re: It is going to be an accountants by 'michaelg36' (13 May 2009 @ 11:08)

Re: Red Bull , Toyota and renault by 'pccsystems' (13 May 2009 @ 17:04)

Re: Red Bull , Toyota and renault by 'tsp' (13 May 2009 @ 19:29)

Re: Red Bull , Toyota and renault by 'jnrblue91' (13 May 2009 @ 20:49)

Re: It is going to be an accountants by 'DanTheK1RaceGearMan' (13 May 2009 @ 23:49)

Re: It is going to be an accountants by 'AlfaCRG' (14 May 2009 @ 0:34)

There needs to be some control of costs by 'Chad' (14 May 2009 @ 2:51)

Re: There needs to be some control of costs by 'DanTheK1RaceGearMan' (14 May 2009 @ 9:07)

Re: There needs to be some control of costs by 'davidmc' (14 May 2009 @ 10:13)

Re: There needs to be some control of costs by 'Gillard77' (14 May 2009 @ 11:46)

Re: There needs to be some control of costs by 'davidmc' (14 May 2009 @ 12:33)

Re: There needs to be some control of costs by 'Gillard77' (14 May 2009 @ 13:09)

Re: There needs to be some control of costs by 'davidmc' (14 May 2009 @ 13:54)

Re: There needs to be some control of costs by 'Gillard77' (14 May 2009 @ 15:17)

Re: There needs to be some control of costs by 'davidmc' << You are here!

Re: There needs to be some control of costs by 'Gillard77' (15 May 2009 @ 10:02)

FIA Cap Meeting over by 'Gillard77' (15 May 2009 @ 16:55)

Budget Cap by 'Scotto89' (16 May 2009 @ 21:05)

Re: Why, is F1 racing for buttons? nt. by 'DanTheK1RaceGearMan' (17 May 2009 @ 10:02)

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