Newshound, adwords is great for short term but for long term you really want to employ a decent SEO campaign, you know, backlinks, fresh content, keyword rich content, up to date sitemap submitted to google, depending on your market you could create a helpful blog which can then link to your site, a well coded site etc etc etc the list goes on. If you want some tips, help or advice feel free to email me at stuartmansell@msn.com and i'll be more than happy to look at your site and make any recommendations.
P.S. I run a web design company that specialises in hand coded, high quality sites linked in with full SEO packages
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